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The Melissa Koehler Show

Jun 2, 2021

As always, I have a confession to make. When I first started my photography business, I didn’t give any thought to identifying my ideal client. I thought anything and everyone was my ideal booking. However, I have since learned how important identifying your ideal client is. It will set you apart from and push you ahead of other businesses. 

Uncover who your ideal client is AND THEN, dive deep into how your product or service can be the solution they have been looking for to their problem. That is the magic secret! And I am so excited to dive into that with you on this episode. 

In this episode you’ll hear: 

  • What an ideal client avatar (ICA) is and how to identify the ICA in your business
  • Tips for gaining the trust of your ideal client
  • Creating marketing materials to reach your ideal client and their needs

For all things mentioned in this episode check out the Podcast Blog!