Preview Mode Links will not work in preview mode

The Melissa Koehler Show

Aug 4, 2021

It’s time to get down to serious business…lead generation or lead-gen, for short. I call it serious business because, for a creative like myself, numbers and statistics and generating sales feels very serious and business-like. I would much rather talk about relationships, community, and personality typings, but business is so much more than that.

This episode is packed full of tips and tricks from what lead-gen is to how to grow your email list to how to write copy that sets you apart. Learn how to make lead generation and growing your email list a personal and relationship building task rather than a business drag. 

In this episode you’ll hear: 

  • What lead generation (or lead gen) is and how it is an asset to your business
  • How to grow your email list 
  • How to balance freebies and the ask as you grow your business

Links to all the things mentioned: